Gamification has the potential to trigger immediate positive responses to learning that an organisation wishes to impart.
'Why Twitter? To reiterate, because Live is powerful'.
Organisations are focusing on how they are going to be much more nimble, much more innovative and that is the ticket to success, Mark Goodburn tells Sangeeta Tanwar
The success of internal communication depends on its utilisation.
Cheil India has a strong presence in the retail and shopper marketing space.
A comeback without a digital plan may turn out to be futile.
Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.
The new campaign is aimed at broadening the brand's appeal
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Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
The task I had undertaken was by no stretch of imagination an easy one, says Ajay Singh.
Don't get carried away by the initial success of an idea. You must be open to change, be ready to tweak or make a strategic shift, if the market demands that you do it.
Paytm will cross 100 million wallets ahead of its self-determined deadline of 2015-end. It currently has 66 million.
Myntra, Flipkart are doing more than 60% of their transactions on phones.
Entrepreneurship hasn't been a cakewalk for him, says Sinha.
In the digital handheld domain, content is not just a uni-dimensional exercise like it is in legacy media.
Vivek Gambhir revels in his two-city life between the Godrej-owned flagship in Mumbai and his own family in New Delhi.
If you have a strong argument going for you, it's better to go out and take the charges head-on because silence could easily be construed as an admission of guilt.
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